About Us


SHOP. EMPOWER. SIMPLE

Tonic & Cloth is a start up clothing brand with a heart for empowering women. We want women to feel beautiful and strong in our clothes, no matter what they face each day. And we want those that make our clothes to be empowered and honored through the process. So, Tonic & cloth makes Monday Clothes that Feel Like Sunday and we do it in a way that changes the lives of our sisters on the other side of the world. Tonic & Cloth partner with the empowering Holi Boli sewing house to create our collections, as well as manufacturing in beautiful Aotearoa. 

OUR  DESIGNS

Tonic & Cloth clothes are gentle on the body. Trousers are cut slightly larger at the waist and brought in with hidden elastic. Tops are sassy and edgy while letting the tummy 'be', and dresses bring the 'wow' in a 'wear all day kinda way'. Beautiful natural fibers have been chosen to bring the collection to life, from silk and linen, to GOTS certified organic cotton, organic denim, and Eucalyptus Tencel. 

STORE & STUDIO

Tonic & Cloth Store and Studio is located on George Street in the Palmerston North CBD. Here we design our collections as well as making samples, custom made pieces and 'One of A Kind Wednesdays' (Follow us on FB and Insta to find out more). Our bricks and mortar store gives you an opportunity to see/touch/try on the clothes and accessories in person. Krama & Co Scarves are available in store. The Loyal Workshop eco leather goods, Recreate Clothing, and Holi Boli collections - phew! 

HOLI  BOLI

As well as manufacturing in New Zealand Tonic & Cloth has partnered with Holi Boli's inspiring production house (in rural India), founded and led by pioneering kiwi girl Ana. Armed with a few industrial sewing machines and some serious skills, Holi Boli bravely fights poverty, and brings ongoing opportunity for female identity and empowerment within an often aggressively paternal society. The ladies find at Holi Boli a safe, family environment where they are 'seen' and valued every day, paid properly for what they do, and given opportunities for further upskilling and promotion.  We are also proud to stock Holi Boli's own brand in store.

RECREATE  CLOTHING

We love stocking Recreate Clothing. ReCreate aim to minimize impact on the planet, while providing fair employment that enables a better future for producers in Cambodia. Operating in conjunction as a New Zealand Registered Charitable Trust with 100% of profits donated to the community, they are committed to providing fair and empowering employment under excellent working conditions. ReCreate's incredible fabrics are accredited by the Global Organic Textile Standard (GOTS), Better Cotton Initiative (BCI), and World Fair Trade Organisation (WFTO), so the garments are kind to the environment as well as the people who make them.    

THE LOYAL WORKSHOP

Tonic & Cloth also stocks the 'The Loyal Workshop', their satchels, bags, belts and wallets are incredibly durable and beyond stunning, but that's only half story. They provide opportunities for women in Kolkata to find freedom from the sex trade. They journey with the ladies, teaching skills that provide a new identity, employment and a sense of community. And if that doesn't float your boat enough, The Loyal Workshop uses eco-tanned leather! The heart of this company mirrors that of Tonic & Cloth, honoring planet and people.

KRAMA & CO

Another very welcomed addition to the growing Tonic & Cloth Store is Krama & Co Scarves. These are beautiful, versatile, take everywhere scarves that change lives. When you buy them you invest into the future of the Cambodian women who make them - and into their villages.